Saturday morning update: With the exit of New Line, an adaptation of Stephen King a lot safe In what was a lucrative post-Pandemic Labor Day weekend, Disney swooped in and booked a horror title at 20th Century Studios barbaric. This photo, directed and written by Zach Cregger, follows a woman staying at an Airbnb, who discovers that the house she has rented is not what it seems. The movie grossed $3.8 million on Friday (including $850,000 in Thursday night previews) and is on the cusp of it 9 million dollarsprobably double digits in 2,340 theaters.
Why did Disney keep this movie in play instead of sending it to Hulu? They were stunned by the screening test results and knew the critics would love it too (they rated it 92% based on Rotten Tomatoes) and rolled the dice. We hit Sony in the nose two weeks ago for not being left behind the invitationwho witnessed a $6.8 million Start (and current total of $18.6 million. However, the situation with horror movies often isn’t that studios rely on P&A spending on these titles (less than $20 million) to look for a bigger raise.) There’s a lot going up on the tour, they don’t spend. With this movie, Disney hopes to capitalize on word of mouth barbaric. Tonight will determine whether barbaric Tipping north of $10 million. Audience scores aren’t as significant as critical scores at 70% positive on PostTrak from Comscore/Screen Engine with 54% recommendation and C+ CinemaScore. The men reached the R title at 59% with 74% between 18-34. The diversity mix was 45% Caucasian, 25% Hispanic and Hispanic, 16% Black and 14% Asian/other. barbaric Most of her dollars were on the coasts and in the southwest. It was the top ten theaters in New York and Los Angeles with PLFs commanding a third of IMAX ticket sales.
Meanwhile, Disney Star Studios” Brahmastra Part One: ShivaAnd the Which I’m told looks like a Marvel movie in India, booked in 810 theaters in 172 markets and seeing $1.9M today (including $700,000 Thursday night previews that started at 5pm) and 3 days of 3.5 million dollars to me $4.5 million. PostTrak is 70% positive and 60% recommended. The publications were in Hindi, Malayalam, Telugu and Tamil. The number was men at 55%, and 71% between the ages of 18 and 34, with Asian and other audiences coming in at a whopping 88%. The Northeast and Canada saw the most action with nine of the top ten runs. Strong ticket sales in New York City, Chicago, Dallas, San Francisco, Seattle, Boston and Austin with Toronto and Vancouver as well.
Also opening in the top ten is Fathom Live Mark In 1560 Theatres, a religious film produced by Kirk Cameron for director Kevin Peebles. Loughlin: David’s cozy world is turned upside down when his mother unexpectedly reaches out to him, eager to meet the 18-year-old son she’s held captive only once. Decent runs here in Dallas, Atlanta, Houston, Phoenix, Charlotte, Nashville, Kansas City, San Antonio 855 thousand dollars Friday is estimated 3 days from $2.2 million.
Low singles numbers on these new openings still put the weekend at an estimated $39.9 million for all films, which will end as the second lowest weekend of 2022 so far after January 28-30 which produced just $34.9 million.
We will have more updates for you soon.
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