The release of the trailer for “Joker: Folie à Deux” was no laughing matter for Warner Bros. Marketing for the studio's upcoming DC sequel, led by Joaquin Phoenix and Lady Gaga, is off to a great start with 167 million viewers in the first 24 screenings. hours. The trailer was released online immediately after its debut at Warner Bros.' CinemaCon showcase. In Las Vegas.
Sources say diverse The numbers of the trailer for the second part of the movie “Joker” and its social participation exceeded the number of the first trailer for the movie “Barbie” to become Warner Bros. The biggest launch in recent years. The release was no doubt boosted by Lady Gaga's massive social media footprint of 150 million followers. The trailer instantly became the top trending video on YouTube on the night of its premiere and currently has 15.6 million views and based on that platform alone, remains the #4 trending video almost two days after its release.
The trailer for the “Joker” sequel also dominated X during its first 24 hours, with 10 terms associated with the blockbuster film, including #JokerFolieADeux, Gaga, Harley, Harley Quinn, Joaquin Phoenix, Joker, Joker 2, Joker2, Lady Gaga , and Todd Phillips. .
The trailer numbers are great news for Warner Bros. Beating out “Barbie” is noteworthy, as that film grossed $1.4 billion at the global box office for the studio and was the highest-grossing film of last year. The original “Joker” film grossed over $1 billion in 2019; The sequel is aiming for a higher gross due to this initial interest and the addition of superstar Lady Gaga to the cast.
Among this year's studio trailers, “Joker: Folie à Deux” beat the premiere of “Kingdom of the Planet of the Apes” (100 million views) and beat Pixar's “Inside Out 2” (157 million views) million views, becoming the first film to debut). An animated film produced by Disney. The trailer for “Joker” fell short of Marvel's “Deadpool and Wolverine,” which set a record earlier this year as the biggest trailer launch ever with 365 million views. However, the Marvel tentpole was launched on Super Bowl Sunday and its viewership numbers were taken into account on broadcast television. The trailer launch for “Joker: Folie à Deux” was purely digital.
Little is known about the actual plot of “Joker: Folie à Deux” other than it is said to be a jukebox musical set around Arkham Asylum. Phoenix returned to the lead role, which earned him an Academy Award for Best Actor. Gaga plays Harley Quinn. The supporting cast includes Zazie Beetz, Brendan Gleeson, Catherine Keener, Jacob Lofland, Steve Coogan, Ken Leung and Harry Lauty.
“Joker” director Todd Phillips is back for the sequel as well. Calling the film a musical isn't entirely true, he said at CinemaCon.
“I would say it's a film where music is a key element,” Phillips said. “It doesn't deviate too much from the first movie. Arthur has music in it. He has a credit to it.”
“Joker 2” will premiere on the big screen on October 4, exactly five years after the first film. The second part will be shown in Imax 70mm format.
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