Disney
The God of Mischief is taking over Disney+ once again.
Loki Season 2 debuts on Thursday, racking up 10.9 million global views in its first three days on the platform.
This makes it the most-watched Season 2 premiere of the year, coming behind the Season 3 premiere in March. The Mandalorian.
Viewing for Disney is defined as total airtime divided by available running time. Disney has never released viewership data for The Mandalorian season 3. However, according to Nielsen, the first episode attracted around 823 million viewing minutes in its first few days on Disney+.
Loki‘s audience seems particularly strong, given that Disney last released viewership data for the premiere of the latest Star Wars film Ahsokachose to promote the episode’s five-day window.
This makes sense, considering Loki It has been one of Marvel’s most successful Disney+ series since the beginning. It was the first series to receive a second season, and as of May 2022, it is the most-watched Marvel series on Disney+ to date.
When it premiered in June 2021, Loki It was the most successful first day of any Marvel series on Disney+, attracting 890,000 US households, Samba TV reported at the time. He continued to break records throughout his entire first season.
Loki The second season is expected to continue until November 9.
Future teen idol. Typical social media ninja. Alcohol buff. Explorer. Creator. Beer advocate.”