Meghan Markle's American Riviera Orchard launches for the first time

Royal family

by Leah Betsky

Don't be jelly.

Meghan Markle's lifestyle brand, American Riviera Orchard, has launched its first product: rustic jars of fresh jam.

Friends of the Duchess of Sussex flocked to social media on Monday to share photos of the preserved fruit stamped with the company's name and logo and wrapped in a patterned neutral fabric and string bow.

Designer Tracey Robbins posted a photo on her Instagram Story of the jam inside a basket filled with lemons and thanked Markle, 42, for sending her the gift.

“Thank you for the delicious basket!” Robbins wrote. “I absolutely love this jam, so I'm not sure I'll share it with anyone :).”

She then tagged the brand's account, adding: “Thank you M!” With a white heart emoji.

Robbins shared a second photo of herself holding the container, which was one of 50 jars made, adding that “breakfast, lunch and dinner only got a little jacket.”

Markle and the fashion designer, who is the wife of Paramount chief Brian Robbins, apparently became friends after that Attending the premiere of “Bob Marley: One Love” in Jamaica Earlier this year.

Argentine socialite Delfina Blackwire, wife of Prince Harry's close friend and polo player Nacho Figueras, also shared a glimpse of the delicious meal.

“Strawberry jam 🍓 makes me happy,” she captioned an Instagram Story photo of the glass jar in her hand. “And I ❤️ your jam @americanrivieraorchard.”

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She also spread a second shot of the jam on a piece of toast, topped with strawberry slices.

The photographer enjoyed toast and jam with green juice and an accompanying cheese plate.

The gift baskets appeared to be a soft launch for the product, as the brand's website remained blank.

Markle made her American Riviera Orchard debut in March when she launched an Instagram page dedicated to the project and an accompanying website that allowed shoppers to sign up for a waiting list.

An insider told Page Six Style at the time that the company would focus on home, garden, food and general lifestyle tools.

“She's been working on this for over a year, and it's all things that are close to her heart — all things she's passionate about,” an industry source shared.

The trademark application obtained by Page Six Style revealed that American Riviera Orchard will sell a variety of household goods, including edible foods such as jellies and jams and tableware staples such as cutlery, table linens and drinkware. Cookbooks are also covered in the file.