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Some of the most important meetings in Hollywood history are set to take place next week, with OpenAI arriving in Hollywood to demonstrate the capabilities of its “Sora” software to studios, talent agencies and media executives.
Bloomberg Reports indicate that OpenAI wants more filmmakers to learn about Sora, a text-to-video generator that could potentially upend the way movies are produced.
Producer Tyler Perry had already seen the work, and was so impressed that he shelved plans for an $800 million studio expansion at his Atlanta base.
“It's one thing to be told he can do all these things, but to actually see the capabilities, it was amazing,” he said in a previous interview. While the businessman sees opportunity in him, he also expressed concerns about the people who work in the business. “There has to be some kind of regulation to protect us. If not, I don't see how we can survive.”
Sora will likely be released to the public later this year.
Bloomberg reported that the OpenAI discussions are just the latest round of talks, according to sources familiar with them.
Specific details are unknown. A company spokesperson gave Bloomberg a vague response to its plans: “OpenAI has a deliberate strategy of working collaboratively with industry through an iterative deployment process — rolling out AI progress in phases — in order to ensure safe implementation and give people a chance to learn.” An idea of what's on the horizon. We look forward to an ongoing dialogue with artists and creators.
The ability of artificial intelligence to revolutionize industry is not surprising. Its influence was prominent in negotiations over last year's Hollywood writers' strike.
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