Economy

The latest exotic Coca-Cola flavors are here

August 10, 2022
Izer
“We wanted to make a dream-inspired drink that was known as Coca-Cola but with additional hints that bring joy and the brightness of dreams to life,” a company The spokesperson said in an email about the product.

“We drew inspiration from the world of dreams with Technicolor colors, adding a range of vibrant flavors to the great taste of Coca-Cola,” the spokesperson added.

“Dreamworld” is the fourth drink to launch from Coca-Cola Creations, Coke’s new innovation platform focused on limited-time items with a digital component. Creations is a way for Coca-Cola to highlight its core product, while trying to bring gamers and a younger audience into the fold.

A few years ago, Coca-Cola Cut her wallet in halfAnd give up beloved products like unpaid bill. With fewer products, it became very important for the company to increase interest in Coca-Cola. But sales of regular soft drinks are dwindling at all soft drink companies, so Coca-Cola has to be creative.

Products like “Dreamworld,” which advertises a concept rather than a flavor, are a way to spark conversation about Coca-Cola.

Prior to Dreamworld, Creations rolled out Starlight (space flavor) and bytes (pixel flavor). The third element, which was launched earlier this summer, was more traditional Strawberry and watermelon flavour. Although it didn’t have a mysterious flavor, it was developed in collaboration with Marshmello, a Grammy-nominated DJ and electronic music producer, and it was the first time the beverage company had made a drink with an artist.

Every flavor of Coca-Cola Creations is launched along with a specialized online experience, and Dreamworld is no exception.

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Dreamworld cans and bottles come with QR codes that provide access to a virtual “music experience” for augmented reality, where people can listen to music from a DJ picture and play games. Customers can also get digital clothes inspired by Dreamworld to wear online.

People who want to try out the Dreamworld can purchase it in the US and Canada starting August 15, for a limited time. The product will be available in regular and sugar-free varieties.

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