“We drew inspiration from the world of dreams with Technicolor colors, adding a range of vibrant flavors to the great taste of Coca-Cola,” the spokesperson added.
“Dreamworld” is the fourth drink to launch from Coca-Cola Creations, Coke’s new innovation platform focused on limited-time items with a digital component. Creations is a way for Coca-Cola to highlight its core product, while trying to bring gamers and a younger audience into the fold.
Products like “Dreamworld,” which advertises a concept rather than a flavor, are a way to spark conversation about Coca-Cola.
Every flavor of Coca-Cola Creations is launched along with a specialized online experience, and Dreamworld is no exception.
Dreamworld cans and bottles come with QR codes that provide access to a virtual “music experience” for augmented reality, where people can listen to music from a DJ picture and play games. Customers can also get digital clothes inspired by Dreamworld to wear online.
People who want to try out the Dreamworld can purchase it in the US and Canada starting August 15, for a limited time. The product will be available in regular and sugar-free varieties.