Meta started testing a TweetDeck-like experience for threads today. It will allow Threads users to create customizable, stacked feeds in a column interface on the web — just as TweetDeck did before it became a paid service and was rebranded as X Pro last year.
“If you’re in the test, you can choose to keep things simple with a single feed, or add separate columns for your favorite searches, tags, accounts, saved posts, and notifications,” Meta spokesperson Seine Kim explains in a statement to the edge. “You can choose to automatically update specific columns in real time.”
Meta will select Threads users to test this new experience in the web version of Threads, and the screenshot shows that it is very similar to TweetDeck. You can choose whether the column is automatically updated with the latest posts and pin columns filled with search results or posts from a single user profile.
This new interface is likely a response to common complaints from Threads power users about being forced into their algorithm-powered For You feed every time they visit Threads on the web. Topics have a real-time follow-up feed, but you should bookmark them The following URL Or switch every time you upload themes to the web. The same thing happens on mobile apps, where Meta has hidden the next feed below a tap on the main Threads logo.
TweetDeck was a popular third-party app for accessing Twitter before the company acquired it in 2011. Features like multi-account support and customizable feeds have made it a popular tool for power users, journalists, and marketers who use Twitter daily. You now have to pay for an X Premium account ($8 per month) if you want access to the rebranded X Pro.
Along with the new TweetDeck-like UI on Threads, Meta is also launching a modern tab with a chronology of searches in the service. “The search results here are still being evaluated for quality, but you can now see them in chronological order.” says Instagram head Adam Mosseri.