Walmart agrees to buy Vizio to grow advertising business

Vizio TVs are displayed in a store on February 13, 2024 in San Rafael, California.

Justin Sullivan | Getty Images

Walmart has agreed to buy TV maker Vizio, the companies announced Tuesday, as the largest U.S. retailer works to grow its highly profitable advertising business.

Walmart will acquire Vizio for $2.3 billion, or $11.50 per share, in cash. Vizio shares, which rose after reports of the deal first emerged last week, closed at $9.53 on Friday.

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